MyBizRanked

Getting found on Google

How to manage your Google Business Profile

Managing your Google Business Profile changed: there's no separate app any more — you do it straight from Google Search and Maps. Here's how to sign in, edit everything that matters, and add people to help.

By Ben Criddle · Founder, Fixr SystemsReviewed 5 min read

Short answer

To manage your Google Business Profile, sign in to the Google account that owns it, then search your business name on Google or find it in Google Maps. When you're signed in as the owner or a manager, the options to edit your details, add photos, post updates and reply to reviews appear right there. There's no separate app any more — it's all built into Search and Maps (or at business.google.com).

If you've gone looking for the “Google My Business app” and couldn't find it, you're not going mad — Google retired it. Everything moved into Google Search and Google Maps, which is actually simpler once you know where to look. Here's how to run your profile day to day.

How to sign in and find your profile

  1. Make sure you're signed in to the Google account that owns the business (this is the most common thing people get wrong).
  2. On a computer or phone, search your business name on Google, or find it in Google Maps.
  3. Your management options — Edit profile, Add photo, Reviews, Promote/updates — appear directly on your listing.

You can also go to business.google.com, which is handy if you manage more than one location.

The things worth doing regularly

  • Keep your details accurate. Hours (including bank holidays), phone, services and description. Wrong information is worse than none.
  • Add fresh photos.Real images of your work, premises and team — a live-looking profile earns more clicks.
  • Reply to reviews.Every one, good or bad. It signals a business that cares — see how to respond to reviews.
  • Post the occasional update. Offers, news, or seasonal changes keep the profile active.

A simple monthly routine

Most owners don't need to touch their profile daily — a short, regular check keeps it healthy without becoming a chore. Once a month:

  • Skim your details — are your hours, phone and services still right? Update anything that's changed.
  • Add a photo or two of recent work — it keeps the profile looking alive and gives customers something new to see.
  • Reply to any reviews you've missed, and quickly ask a happy recent customer for one.
  • Glance at the “Reviews” and messages areas for anything that needs a response.

Ten minutes a month is usually enough to keep a profile in good shape. The businesses that fall behind are almost always the ones that set it up once and never look again.

Adding people to help manage it

You don't have to do everything yourself. In your profile's settings, find “People and access” (sometimes shown as Managers) and add someone by email:

  • Owner— full control, including removing others. Keep at least one Owner account you control.
  • Manager— can edit almost everything, but can't delete the profile or remove the owner. Best for staff or an agency helping you.

Protect your ownership

Always keep a primary Owner login that belongs to you or your business, not a marketing agency or a former employee. If a manager leaves, remove their access. Losing owner control of your profile is a painful, slow thing to recover.

If you can't manage or edit it

Three common causes, quickest to check first:

  1. Wrong account.You're signed in with a different Google account than the one that owns the profile.
  2. Not verified.A new or unverified profile has limited editing — see how to verify your Google Business Profile.
  3. Suspended.If it's been suspended you'll need to fix it — see what to do about a suspended profile.

Managing it is step one — optimising is step two

Keeping your profile tidy is the baseline. Making it genuinely compete for customers is the next step — see how to optimise your Google Business Profile.

Not sure what to fix first?

A free MyBizRanked auditlooks at your live profile and tells you, in plain English, the single highest-impact thing to improve — so your management time goes where it actually counts.

Frequently asked questions

Sign in to the Google account that owns the profile, then search your business name on Google, or find it in Google Maps. When you're signed in as the owner or a manager, your profile's management options (edit, photos, reviews, updates) appear right there. There's no longer a separate app — it's all inside Search and Maps.

See how your business really looks — free

Run a free MyBizRanked audit and get your Google Business Profile score, the top problems, and whether AI assistants recommend you. No account, no card.

Run my free audit

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