Google Business Profile category finder
Type what your business does and find the exact Google category to use. Your primary category is one of the strongest signals for getting found — so it's worth getting right.
Start typing what your business does to find matching Google categories.
Pick the single most accurate category as your primaryone — it's one of Google's strongest ranking signals. Add secondary categories only where they genuinely apply. Google updates its categories over time, so if you can't find an exact match, choose the closest and check again later.
How to use it
Choosing the right category
- 1Type what you do in plain words — 'plumber', 'hair salon', 'indian restaurant'.
- 2Find the most accurate match and copy it.
- 3In your Google Business Profile, set it as your PRIMARY category.
- 4Add secondary categories only where they genuinely apply.
Want the full picture? See how to optimise your Google Business Profile.
Category finder: FAQs
Your primary category is one of Google's strongest signals for what your business is and which searches you should appear for. Choosing the single most accurate one — rather than a vague or wrong category — is one of the highest-impact things you can do to be found.
Ready to see where you stand?
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