How to verify your Google Business Profile

Verification is the step that proves to Google your business is real and that you're entitled to manage it. Skip it or get stuck on it, and your profile simply won't appear — no map pin, no Search panel, nothing. The process is straightforward once you know which method you've been given.

The verification methods

You don't always get to choose — Google offers methods based on your business type, category and location. You may see one or several:

• Postcard. Google posts a card with a code to your business address; you enter the code to verify. The most common method, and the slowest — allow up to two weeks.
• Phone or text. Google calls or texts a verification code to your business number. Near-instant when offered.
• Email. A code is sent to a business email address. Fast, but only offered to some businesses.
• Video verification. You record a short video showing your premises, signage, equipment and proof you manage the business. Increasingly common — follow the on-screen prompts carefully.

When verification fails or stalls

• Postcard didn't arrive?Don't change your address while waiting. Request a new card from the profile once the expected window has passed.
• Video rejected? Re-record in good light, show clear exterior signage and the inside of your premises, and follow every prompt. Blurry or incomplete videos are the usual reason.
• No method works? You can appeal or contact Google support through the profile to request an alternative route.

Once verified, your profile goes live — and the next job is making it strong enough to actually get found. If you're verified but still not appearing, see why your business isn't showing on Google Maps.